We didn't set out to build a company. We built six — and kept the ones worth keeping.
Personal Chew Toy exists because good ideas kept showing up faster than any single roadmap could handle them. Every startup eventually has to say no to promising side-quests just to stay focused. We got tired of saying no, so we built a studio instead of a single company — a place where each idea gets its own shot, judged on its own merits, without waiting in line behind whatever the "main" product needs this quarter.
That's the whole premise: chew on an idea until you know whether it's real. Most ideas don't survive first contact with actual users, and that's fine — better to find out in six weeks than eighteen months. The ones that do survive get a real team, a real budget, and room to grow into their own thing, not a feature bolted onto something else.
We're not chasing a single unicorn. We're running a portfolio the way a good editor runs a magazine — publish often, kill the drafts that aren't working, and give real attention to the pieces that land.
Every idea earns a working build before it earns a deck. If we can't ship a rough version in a couple of weeks, it's not ready to be a venture yet.
We'd rather have fifty people who genuinely need something than five thousand who might click on it. Traction talks; projections don't.
If a venture isn't earning real attention within its first ninety days, it doesn't get another ninety by default. The ones that do get everything we've got.